Blog

A labor shortage is a challenge that many restaurants are facing these days. With the low unemployment rate, it’s becoming increasingly difficult to find and retain good employees. In order to combat the labor shortage, restaurant owners and food and beverage managers need to get creative with their hiring strategies. They need to find new […]

Social media continues to grow at a rapid pace with no signs of slowing down. Social media platform giant Facebook has around 2.89 billion monthly active users. As a result, it has become one platform that businesses cannot afford to ignore – especially restaurants. Understanding the basics of growing your social media presence can have […]

Eating out used to involve making a reservation, sitting down at a restaurant, and waiting for your meal to arrive. But now, with the rise of food delivery apps like Uber Eats, restaurants can reach even more customers with just the click of a button.. And while it may seem like joining Uber Eats is […]

Restaurants that serve quality food and have excellent customer service can only go so far in today’s digital world. Around 89% of restaurant research is done by mobile. So if your restaurant doesn’t have an online presence, you’re missing out on a lot of potential customers. In this fast-paced environment, restaurant marketing can feel like […]

Do you want to ensure your restaurant’s dishes arrive fresh and hot on the doorsteps of hungry customers? Are you interested in expanding your reach and boosting sales through a food delivery service that can help deliver food from your restaurant to the doorsteps of customers? If so, Postmates is the way to go! Postmates […]

In the past, local reviews about restaurants spread through word of mouth. If somebody had a great experience at a restaurant, they would tell their friends and family about it. If someone had a bad experience, they would warn others to avoid the establishment. Nowadays, people are more likely to turn to the internet to […]

Today, more and more restaurants are offering online ordering systems as a way to streamline the ordering process for their customers. These systems typically allow users to place their orders via a website or third party app to view restaurant menus and select their desired items. Once an order is placed, it is sent directly […]

Getting customers through the door is only half of the battle for restaurants. The other half is getting them to come back. Restaurant loyalty programs are a great way to do this. These programs are designed to reward customers for their repeat business. The probability of selling to an existing customer is 60-70%. So if […]

Congratulations on your success in the restaurant industry! With multiple locations up and running, you now face the unique challenge of managing a restaurant chain. While there are many similarities between managing a single restaurant and managing a chain, there are also some big differences to keep in mind.  As the owner of a restaurant […]

Is investing in a comprehensive restaurant Instagram marketing plan worth it? According to research by Global WebIndex, 58.4% of the global population use social media. And the average daily usage is 2 hours and 27 minutes. Popular social media platforms like Instagram are also expected to see a rise in the number of users in […]

Omnichannel marketing is a term you might have come across in recent years and not only in the context of the restaurant industry. It’s a marketing strategy that considers that customers move between different channels when interacting with businesses. In other words, an omnichannel approach ensures that your restaurant’s marketing efforts are synchronized across all […]

The restaurant industry has developed new ways to combat the surge of online ordering, and one of them is through the establishment of ghost kitchens. Ghost kitchens or cloud kitchens have become increasingly popular in recent years as food delivery apps have made it easier for people to get their meals delivered. This has created […]