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Marketing Solutions

Branding Beyond the Plate: Essential Marketing Materials Every Restaurant Needs

You might have a signature dish that no one in your area provides or an interior design that’s so appealing to Gen Z.  But are you using effective marketing strategies for your restaurant’s brand? In an age where engagement matters to customers, navigating the marketing arena can be challenging if you’re not equipped with the […]

The power of brand drawing with a pencil with arrows.
A smartphone with different dishes in it.

Mastering Online Presence: Yelp Strategies for Restaurant Success

Opening your restaurant doors to passersby and having staff trying to convince them to come in can only do so much. Optimizing local business listings such as Yelp would serve you well in an age where digital platforms reign supreme. Popular review platforms like Yelp emerged, connecting discerning diners with culinary havens.  It’s not merely […]

A smartphone with different dishes in it.
A lot of brochures.
Marketing Solutions

The Impact of Restaurant Brochures: Crafting a Captivating Message for Your Audience

What happens when you meet someone new, and they appear apathetic, dull, and uninteresting? You probably decide to never cross paths with them again. Or maybe give them a shot next time. But rarely would you think to get to know them better. Whether we like it or not, first impressions matter. As a restaurant, […]

A lot of brochures.
A catering set with different dishes.
Catering

Crafting a Winning Caterers Business Plan: A Step-by-Step Guide

In the world of gastronomy, where culinary dreams are transformed into delightful realities, lies the exhilarating journey of a catering business.  But with every successful catering business comes many challenges owners face, from unexpected costs arising from high food prices and energy consumption to marketing and other cost overruns.  That’s why crafting a winning caterer’s […]

A catering set with different dishes.
Catering
6 min read
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The Digital Front Door: Optimizing Your Restaurant’s Google My Business Listing

In a world where the digital realm serves as the gateway to customers’ dining decisions, the term “The Digital Front Door” takes on a new, dynamic meaning for restaurants.  With local searches on the rise, the powerful tool Google My Business (GMB) is at the heart of this transformation.  It’s not merely a listing; it […]

A curly-haired girl is showing the chart with a laptop.
Two young people point the Betty's kitchen logo and pose for the picture.
Dine in Ordering

From Ethiopia to Minnesota: Betty’s Kitchen Serves Fresh Authenticity with Orders.co

From the bustling business sector of Ethiopia to the heart of Minnesota, Yidnekachew Berta’s Betty’s Kitchen is making waves. Fueled by a passion for authentic Ethiopian flavors and a pledge for organic dishes, discover how they’re revolutionizing the Midwest dining scene with the help of Orders.co.

Two young people point the Betty's kitchen logo and pose for the picture.
A coffee-shop blackboard with drawings of different cakes.

Stand Out in the Culinary Crowd: How to List Your Restaurant for Maximum Visibility

In the bustling world of gastronomy, where culinary experiences are as diverse as the flavors on well-curated menu items, standing out in the restaurant industry is an art form. Listing your restaurant is not just about a name on a directory; it’s a strategic dance of visibility and allure.  In this culinary guide, we explore […]

A coffee-shop blackboard with drawings of different cakes.
'reward' cut out on cork board.
Loyalty Reward Program

From First Bite to Lasting Loyalty: The Impact of Dining Rewards Programs

As the saying goes, “Rome wasn’t built in a day“; the same can be said for earning people’s trust and following. It takes time to build that solid rapport with your customers that can last a long time.  Even if you have the tastiest burger that money can buy, your customers will still be open […]

'reward' cut out on cork board.
A visual representation of a loyalty program.
Loyalty Reward Program

Rewarding Loyalty: How to Transform Customer Engagement with Points-per-Dollar Programs

In these turbulent economic times, loyalty becomes a trait that many businesses crave. When customers jump from one restaurant to the next, it can get challenging for food establishments to find new ones.  After initial heavy investment in securing those customers, would you want to lose them and start all over again? Obviously, the answer […]

A visual representation of a loyalty program.
A catering set.
Catering

Starting a Catering Business: Key Considerations and Best Practices

Whether you’re a seasoned chef with a secret family recipe or an aspiring entrepreneur with a passion for hospitality, the world of catering beckons with many opportunities.  In this guide, we’ll unravel the delectable secrets of this dynamic industry. From crafting unforgettable menus to mastering the art of event logistics, we’re about to serve up […]

A catering set.
Catering
4 min read
A laptop is placed on the table and various icons of email are shown on it.
Marketing Solutions

AI-Driven Restaurant Email Marketing: Personalizing Offers & Reservations

In a world where culinary delights meet cutting-edge technology, the fusion of Artificial Intelligence and restaurant marketing has given rise to a delectable revolution.  Welcome to the era of AI-driven restaurant email marketing, where every message is a personalized invitation, and each offer is crafted with the precision of a master chef.  With the majority […]

A laptop is placed on the table and various icons of email are shown on it.
A smartphone is placed on someone's hand.
Marketing Solutions

Stay in Your Customer’s Pocket: The Benefits of Restaurant SMS Marketing

In a world where smartphones have become extensions of ourselves, the phrase “stay in your customer’s pocket” takes on a whole new meaning for restaurants aiming to elevate their marketing game.  Enter the realm of restaurant text message marketing, a dynamic strategy that transcends traditional advertising approaches.  Imagine reaching your patrons directly, not through the […]

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